By: Mike Schneid and Patrick O’Shea
Spotify is one of the premier ways of listening to music in modern society. It has become an easy way for people to listen to their favorite songs for free, which can not be found from many other providers. Spotify gives a unique approach to finding certain music that you want to listen to. There is a browse tab which allows you to choose different genres and moods of music, and also provides the top songs in areas and types of music as well. Through interviewing various students about how Spotify impacts their lives and how it has changed the way they listen to music we have found interesting results.
The first person who we interviewed was named Michael. Michael said that Spotify was essential in his life. He explained to us that he always plays his music from Spotify due to its efficiency and free cost. He said the main times he uses Spotify is when he studies, goes to the gym, and also entertains friends. He also informed us about how easy he feels it is for him to use the service, and how he can have all of his favorite songs on a single playlist for no cost. When asked what this system replaced from 5-10 years ago Michael gave us a response that we were expecting to receive, when he told us it replaced his iPod as a means of music.
Next, our friend Zach, who uses Spotify occasionally, agreed to be interviewed. He says he uses Spotify mainly when doing his homework. Zach goes to the genre section of Spotify and chooses the intense studying playlist. This music consists of classical music such as Beethoven, Mozart and others. He says it really helps him focus on his studies because the music is relaxing. Also, the music doesn’t contain any lyrics which keeps him from singing along and getting distracted. Zach says that Spotify replaced iTunes, and looking up songs on Youtube. He doesn’t have to pay to listen to music anymore like he did on iTunes, and he also doesn’t have to go back to Youtube to search a song every 5 minutes.
Finally the last person who we interviewed was Sara. She told us that she does use Spotify, but not too much. The main time she said she uses Spotify is when she is driving in her car and want to listen to her favorite songs. She says the ease of being able to directly hook up her favorite songs through the cars Bluetooth has been great for her. She also went on to say how it is safer and cheaper than having to get an adapter for her phone to be able to play music from her phone. Also she said that she no longer has to look down at her phone when she wants to change the song and can instead change it directly through the car. She previously used an adapter connected to her iPhone and iTunes to play music, and believes it is much better to be able to use Spotify and its Bluetooth capabilities.
The development of Spotify can be credited to a group known as Spotify AB in 2006. Daniel Ek and Martin Lorentzon co-founded the great idea. Music listeners had been waiting for a new way to listen to music. They no longer wanted to illegally download music, and also wanted a sustainable revenue model. Ek was the savior to this issue. Ek was influenced during the 1990s by Shawn Fanning and Sean Parker. Both of them built a website known as Napster. Although it didn’t last long, Napster introduced a new type of recording industry with its fast, free, and limitless downloading. It changed Ek’s feelings on music and was very inspirational to him. He discovered his favorite music: The Beatles and Led Zeppelin. It made him realize that people shouldn’t have to pay to listen to the music they love. Spotify is also constantly growing. At 8000 new subscribers a day the are constantly getting new people to use the service. Also Spotify has a want to get free subscribers converted to paying ones and 25% of users end up switching to Spotify premium. There are some perceptions that Spotify is almost bad due to its exploiting of artists, however 70% of the income brought in by Spotify is paid back to artists in royalties.
As time progressed, Spotify revolutionized. In 2009, premium codes were given out during the Christmas season that lasted for 1,3,6 or 12 months. It gave people the opportunity to listen to Spotify for free. A 6 month free trial was offered by Spotify with radio and visual advertising. Following that trial period, listeners had a limit of listening to Spotify for 10 hours every month. Since then they have moved forward in making an unlimited and premium subscription.
Swanson, Kate. “A Case Study on Spotify: Exploring Perceptions of the Music Streaming Service.” MEIEA 13.1 (2013): 207. Print.